The Princess Bride is everywhere

When a federal district court judge opens his order denying a motion to dismiss with a movie quote (footnoted), I feel like it is safe to say something has achieved a pretty solid level of pop culture saturation.

Judge Wright of the Central District in California opens his order with, “You keep using that word. I don’t think it means what you think it means.”  He’s talking about TJMaxx’s use of “compare at”, which is an estimate only and not an actual price comparison according to the fine print on the company website and a sign in the store.  Is that deceptive, an unfair business practice or false advertising?  The court says the plaintiffs have sufficiently pled and that there are questions of law and fact, so the motion to dismiss is denied.  But not before working in “inconceivable” and a mention of the elusive six-fingered man.

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