While going through my feed reader, I came across a review blog in which an author was guest posted. Her opening line was that she was pleased to announce the birth of a new book.
No. No no no.
Beyond being twee, the announcement plays into one of the biggest author ploys in Romancelandia. Books are not children.
Addressing them as such is a passive-aggressive tactic authors use to discourage legitimate (negative) criticism and to stifle discussion. It turns anyone who dares think the book isn’t perfectly precious into a picky, bitchy reader who apparently doesn’t “get” or refuses to abide by the “be nice” rule.
That author has just joined my Authors To Avoid list. She could be the next Nora Roberts; I don’t care. The first impression from that announcement killed.